ADVISORY. STUDIO. INCUBATOR.
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Prepared for Jeff Selingo by Peter Cherukuri · LeaderForce · October 2026 · Private & Confidential
Definitions I use throughout: marketing contact = HubSpot marketing status on · engaged = marketing contact not on list 481 “Custom Unengaged” (Margie’s definition, reproduced from the list rule) · owned vs rented = membership of the two HEP lists · lane and segment = my grouping of persona plus the rented lists · seniority and function = HEP manpower code, then the job-role field, then the sponsor-form role fields, then rules on the job title. Record links open HubSpot, which needs your own login. Source: your contact export with all properties and fourteen list exports, October 17, 2026.